Paid Search Services, also known as Pay-Per-Click (PPC) services, have been instrumental in helping companies become more competitive over the past few years. This hyper-competitive field of inquiry has grown in popularity largely because of its power to grow sales and leads.
Paid searching includes any number of different systems of keywords, ads, landing pages, and other optimization techniques. Paid searching offers companies who use the strategy the ability to grab the attention of search engine users, especially those searching for relevant information of interest to your business.
Because this is a relatively new field, it is also an ever-evolving one as well. On a routine basis, Search Engine Marketing strategies become obsolete and are replaced by new strategies. At ionBuzz, we are on top of the evolving trends in this unique marketing sector. We are equipped with robust technology, insightful data analysis, and innovative ad messaging. We are skilled in extensive scalability.
Our Paid Search Services
Getting your business found online, is only the tip of the iceberg in terms of the services we offer to grow your brand. There are many other PPC campaigns that we can deploy to ensure your business success as well as the best return on investment. These services include:
- Keyword research and development
- Campaign creation and optimization
- Ad copy A/B testing
- Landing page design, assessment, and A/B testing
- In-depth weekly and monthly reporting
Paid Search Functions
We can align our PPC services with your business goals and objectives.
- Keyword research to ad messaging
- Landing pages development
- Bid optimization
…as well as methodical and continuous testing. Since paid search services are ever-changing, we maintain on top of the latest approaches and trends by participating in search engine beta tests. These help us better develop new technologies aimed at meeting your company’s specific needs.
Our company also believes it is important to take an integrated approach to PPC. In going about this, we assess your marketing goals then work with you to determine the best way to integrate PPC campaigns into both online and offline marketing plans and campaigns. In doing so, we effectively integrate PPC into a number of different marketing forums including organic, social, local, and mobile searches. We implement these strategies by:
- Keyword Bidding and Funneling – Every hour of every day, a prospective customer is utilizing a search engine such as Google looking to grow their business. By carefully selecting then bidding on keywords, we can work with you the better funnel qualified traffic directly to your website.
- A/B Testing – Aside from keyword funneling, A/B testing can help drive traffic to your site. In terms of A/B testing, we work with you to test different variations of ad copy to see which one drives the highest return on investment.
- Landing Page Optimization – Users might land on your company’s landing page as a result of clicking on one of your ads. How your website’s landing page looks can greatly impact whether or not your company can keep that customer engaged. Our years of experience assessing and designing web pages mean more converted sales for you.
- Success Tracking – Since the ultimate goal is to increase revenue for your business, we can help you track that success. This includes determining what keywords led to the most conversions. Knowing this helps the process of keyword bidding and funneling, keeping profitability high as you grow your business.