Content Creation Services
When it comes to your company’s online image, the content contained on your website or blog serves as the first impression your customer has of not only who you are, but how established your company is in its given industry. While a consumer might initially land on your web page or blog by chance, keeping customers engaged might ultimately come down to providing well-written, quality content that gives them a reason to keep coming back.
High-Quality, Unique Content Is Essential
At the same time, an individual looking for particular information on a topic might find your website unexpectedly because of its quality content and how the search engine algorithms ranked it. No matter how it was found, having 100% unique content is key. At ionBuzz, our focus is not only on the quality of the content, but making sure that it is free from grammatical and spelling errors and is rich in target keywords as well. ionBuzz helps all niches come up with a content creation strategy that is right for you.
Choose and Maintain a Tone of Voice
Developing a tone for your website or blog can vary greatly depending on your intended audience. While it might be appropriate that information discussed on your blog take a more conversational tone in some cases, some calls-to-action might take a more serious tone. One of the most effective ways to create brand awareness is by conveying messages that are aligned with your company’s image. Establishing some kind of content creation strategy for your website is the best way to do this. This involves selecting targeted keywords that one feels best covers the topic one wants to convey most.
Key Elements of Effective Content Creation
When it comes to content creation, content should not only serve to educate the customer, but it should be effective in helping the site be found by search engines as well. Different types of content creation services we offer include:
- Blog Posts – Whether you are looking to engage your readers with a conversational tone, establish links to improve your site’s ranking, or drive new readers to your blog, we will work with you to understand your vision. We will work with you to devise a list of relevant topics that your followers will not only enjoy reading but will also deepen their engagement as they become more involved with the brand as well. Posts will not only have viral headings but will be keyword optimized as well.
- Article Writing – If you seek new audiences for your website to impart specific information to, we can work with you to position your site as an authoritative source of information. Our writers are skilled in many different areas of interest, and can write about virtually anything. In establishing our content as an authoritative source of information, we work with you to identify target keywords that enrich your article and increase the visibility of your content and clout within search engine rankings.
- Linkbait – Since link building can greatly impact your site’s ranking, we can work with you to develop content that is most effective in attracting links. To do this, we work with you to strategize target keywords for your site, which are naturally effective in establishing links. We also work to implement on-site changes as a way to create the best environment for link building.
- Optimization – In terms of Search Engine Optimization, the benefit of having professionally written content for your website or blog is the ability of the writer to incorporate target keywords in the most naturally occurring way, with the highest possible yield.
For your company to be seen as an authoritative source of information, optimized content can help you generate far more leads, which is necessary to build a more profitable, higher ranking website.